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Netna Services | Branding and Positioning

Client

Branding and Positioning Strategy for Netna Services. A Cheshire based specialist driver training, mentoring and car hire school for disabled drivers.

Challenge

Driving schools for able bodied people are 10 to the penny but when it comes to driver training for disabled drivers they are very few and far between.  Owner, David Anten was quick to identify this and now needed a professional branding and positioning strategy to help him attract joint venture partners and collaborators to help him develop his driving school concept into viable business proposition.

Solution

Aspirational copy and images were developed to communicate a sense of freedom and independence, something that FIRE identified as being integral to helping a person with disabilities maintain confidence and mobility. Marketing literature, website and advertising have been used to create brand attraction.

The Result

With a dynamic branding and marketing message to reinforce its business and proposition, FIRE Creative armed Netna with the tools to position itself within the driver training market as well as improving buy-in from joint venture partners.

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