Myles Anthony | Fashion Branding

About the Project

Fashion branding for Myles Anthony, Bespoke Tailoring and Made-to-measure specialists.

With demand for British made tailoring, in particular ‘tweed’, on the increase, owner Anthony McDonald knew that to stand a chance of capturing the lucrative and growing high end fashion and bespoke tailoring market it would mean re-inventing and re-positioning his business.

A trip to the Myles Anthony studio and ‘of course’ a garment trying on session quickly identified the specialism, skill and care that goes into making each Myles Anthony garment so unique.

The company’s distinctive MA initials were carefully crafted to capture the clean lines and unique details synonymous with fine tailoring. Antique gold and black colours were then used to give the branding an air of exclusivity that you’d expect from any major fashion or high end retail brand.

Brochures, social media and a new website featuring the full range of Myles Anthony’s collections are just part of the brand marketing campaign helping the business create momentum and build brand awareness.

The Result

Within 3 months of the new branding being launched Myles Anthony has attracted its first prestigious client, International Opera Singer Sean Ruane. The singer was introduced to Myles Anthony by one of our existing clients, Agratech, who knew that Sean, being Lancashire born and bred, was keen to have his suit tailored up North. to coincide with his 2013 event schedule which included opening The Ashes at Trent Bridge and Lancashire County Cricket Ground.

The new fashion styled branding has been instrumental in helping put Myles Anthony in a solid position for its future growth and vision; to expand and develop both its bespoke tailoring services and made-to-measure collections to the luxury UK and international markets.

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