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ASPEN | Industrial Advertising

Client

Industrial Advertising Campaign for ASPEN Stainless. A UK based designer and manufacturer of high quality durable and specialist stainless steel industrial drainage, wall cladding, kerbs and protection products.

Challenge

The nature of many harsh manufacturing and processing environments means that protecting and maintaining them to health and safety standards is a business owners number one priority. The aim of the campaign was to raise ASPEN’s profile as both designers and manufacturers of British made custom engineering stainless steel solutions.

Solution

One of Aspen’s USP is that their stainless steel products come with a life time guarantee, something that many of their competitors are unable to deliver. So each advertisement carries the ASPEN life time guarantee stamp along with the use of simple and straight to the point keywords such as ‘hard working’ and hard wearing to reinforce the durability of ASPEN’S products and service.

The Result

Since the campaign launched back in 2011 the industrial advertising based campaign has completely elevated the brands position in a competitive but largely indistinct marketplace. As result this division of the business continues to see year on year growth.

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