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Ajax | Engineering Advertising

Client

Engineering Advertising Campaign for AJAX Access. A trading division of Canal Engineering Limited specialising in the design, manufacture and installation of tanker access steps and platforms, pallet gates and safety barriers.

Challenge

The purchase of AJAX Safe Access equipment is a practical and functional one with a large proportion of its customers buying out of the need to ensure safety in the work place to meet health and safety standards.

Solution

The engineering advertising had to be clear and simple with no fancy or overly conceptual headlines. With the emphasis on maintaining safety in the work place, the campaign uses simple and straight to the point copy and images to bring home the ‘safety’ message and at the same time reinforcing the assurance of AJAX’s level of service that ensures you are safe hands from design, supply and installation.

The Result

Since the campaign launched back in 2011 the engineering based advertising has created a year on year increase in an area of the businesses services that had previously been neglected.

The campaign has helped restore and elevate the brands position in the market place.

View the CANAL work →

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